AIR-DUCATING THE NATION ON THE IMPORTANCE OF VENTILATION IN THE WORKPLACE
As workforces returned to the office following the Pandemic, indoor air quality and the role of ventilation in the workplace was high on the news agenda. The fact that airborne pathogens and viruses can be easily spread through poorly ventilated spaces became a more recognised problem and as such paved the way for ventilation experts, Nuaire, to launch a commercial ventilation system to reduce and prevent the risk of spreading airborne pollutants, in a downward flow – directing a local source of clean air to the individual and extracting it below waist level to avoid passage past the face.
Nature healing itself was a phenomenon witnessed by billions as the world ground to a halt because of Covid – allowing global pollution levels to drop rapidly. But as life returned to normal and cities became busy again, so did pollution levels and the rise of poor air quality. Outdoor air affects indoor air quality (IAQ), which can be up to five times worse, and so with people also returning to the workplace, employers wanted occupied spaces to feel safe and healthy. This new product could provide the vital missing link in ensuring IAQ is as good as it can be.
The
CHALLENGE
361’s challenge wasn’t just to launch the new air system to the trade media as a new available product but to educate the industry on how air and pathogens travel across a mass-occupied space and without the right directional airflow can cost businesses in both productivity and increased sick leave.
What
we did
Working with an independent pollution expert, we conducted pollution level analysis at 34 AURN sites across 12 cities in the UK, to predict pollutant concentrations under a ‘business as usual’ scenario pre and post lockdown. The difference between business-as-usual predictions and measured concentrations, for each site, were then used to estimate the effect of lockdown actions on pollutant concentrations.
In tandem, 361 ran a research study with employees exploring their attitudes about returning to the office environment and commuting as lockdowns were lifted and life returned to normal.
The findings were compiled into a full report showing how UK air pollution levels were quickly returning to pre-pandemic levels, despite lockdown restrictions still in force – and one in 10 Brits, and up to a quarter of Londoners, would pull a ‘sickie’ so they wouldn’t have to travel to work as air pollution peaks.
To accompany the statistics, 361 created a photo stunt in iconic locations around London using the Nuaire sales team wearing deep-sea diver helmets and full city business suits to further communicate the importance of individual air supplies in the workplace.
Nuaire MD hit the radio waves to discuss the findings of the report and news releases were distributed to major news outlets alongside the deep-sea diver helmet pictures.
The
Results
The activity prompted widespread media coverage including 15 broadcast interviews and a double-page spread in the Evening Standard.
Trade press picked up on the research findings as well as covering the product news for Nuaire.
130 pieces of media coverage
107 broadcast clips
15 in-depth feature-led broadcast interviews with Nuaire MD and pollution expert
24,073,229,212 total reach
GET in TOUCH!
We’re not just excited about what we do; we’re thrilled at the prospect of working with you.
Error: Contact form not found.