MULTI-BAND BREAKTHROUGH CAPTURES GLOBAL ATTENTION
Kymeta is a leading innovator in satellite communications with a strong global presence. Following a technical breakthrough – achieving multi-band (Ku band and Ka band) connectivity on a single satellite antenna – the company needed to cut through the noise and secure the attention it deserved. Following extensive planning and execution, 361 Communications put the breakthrough under the global spotlight, capturing media attention across national and trade media.
The defence world has been calling for multi-orbit, multi-band satellite connectivity for years. With its latest breakthrough and coupled with the multi-band offering it already offers, Kymeta achieves this, pulling the industry closer to the type of seamless connectivity seen in mobile.
This also meant that the achievement extended beyond defence, promising to have a significant impact on a broad range of industries, from aero to maritime.
The
CHALLENGE
Despite the significance of Kymeta’s breakthrough, the specifics of what was achieved was very technical and therefore difficult to get across to those not so au fait with what this meant.
Communicating what Kymeta achieved – and what that achievement meant for the future of SATCOM – required considered, concise and clear messaging. In short, Kymeta needed an elevator pitch to tell the world why the breakthrough mattered.
What
we did
Starting with several in-depth client briefings, 361 Communications distilled the hard facts of the breakthrough into a series of clear and concise messages that formed the basis of our media strategy. Once the key messages were nailed down, Kymeta’s media spokespeople undertook intensive media training to ensure the right soundbites were delivered consistently. We then fed these messages into a bold press release, designed to capture the attention of top-tier journalists across the globe.
To ensure a spread of coverage across a broad range of sectors, we secured a series of industry exclusives, targeting journalists from national, global business, defence, satellite, and aerospace sectors. Our pitching led to several exclusive interviews with leading titles, with the stories landing on the morning of the announcement.
On the morning of the announcement, the team executed a global distribution to an extensive media list, securing a vast swathe of coverage on the very first day. But we weren’t done there. Not resting on our laurels, we pushed the story as far as it could go, securing further opportunities to share the breakthrough in interviews, podcasts, and thought leadership articles.
The
Results
361 Communications was the driving force between a bold global announcement, firmly placing Kymeta as a prime innovator in satellite communications.
In total we placed:
1,259+ pieces of coverage
40+ social media posts
And reached over 907 million people with the breakthrough
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We’re not just excited about what we do; we’re thrilled at the prospect of working with you.
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