Kymeta Makes Headlines at SatShow 2025 as Goshawk u8 Launch Captures Global Media Attention
At the world’s leading Satellite Show, 361 Communications helped Kymeta cut through the noise with a high-impact media strategy that secured extensive coverage across prominent and influential satellite, space, and defense titles.
With geo-political tensions rising across Europe, the Middle East and Indo-Pacific, Kymeta’s announcement that it was accepting orders from allied forces for its next-gen Goshawk u8 terminal hit the media sweet spot, turning a product availability launch into a global news moment. From strategic messaging to on-the-ground media engagement, 361 Communications’ campaign positioned Kymeta at the heart of the defense-tech conversation.
The
CHALLENGE
The challenge at SatShow 2025 was twofold: the show floor was packed with satellite and space companies all competing for attention, making it difficult for any single brand to stand out. At the same time, the industry conversation around viable alternatives to Starlink was being dominated by satellite providers – leaving terminal companies like Kymeta on the sidelines. 361 Communications worked strategically to shift that narrative, positioning Kymeta not just as a terminal manufacturer, but as a critical enabler in the future of secure, resilient communications. Through sharp messaging and targeted media outreach, we made sure Kymeta was recognised as an essential part of the ‘Starlink-alternative’ puzzle.
What
we did
To cut through the noise, we developed a hard-hitting media strategy that ensured Kymeta’s Goshawk u8 made waves from day one of the show. Our campaign was built around a carefully choreographed news drop announcing the company was accepting orders of the terminal from global allied forces – timed to unfold just as the show opened its doors. In the weeks leading up to the event, we ran a sustained media relations programme targeting relevant and attending journalists, locking in interview opportunities with Kymeta’s senior spokespeople.
We deployed two fully integrated teams: one based in London and another on the ground in Washington, D.C. While our London team handled the global distribution and pitched the Goshawk u8 story to international media outlets, our D.C. team managed back-to-back interviews with top-tier publications including the Financial Times, Breaking Defense, Janes, Shephard Media, Aviation Week, Microwave Journal, and Space News.
As geo-political tensions escalated throughout the event, coverage around Starlink alternatives intensified – and our London team quickly pivoted, capitalising on the momentum by setting up timely information-gathering briefings with Kymeta executives.
The
Results
361 Communications put Kymeta back on the map with a 300+m reach over a four day period.
20 interviews were set up and secured with Kymeta’s C-suite
Leading global media and pitching to over 21 countries resulted in 590 media hits
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